In a move aimed at reaching more beneficiaries and the general public, the South African Social Security Agency (SASSA) has joined the popular social media platform TikTok. The agency is using the username @officialsassanews and will be posting official videos and announcements for its followers.
TikTok is a social media platform that allows users to create short videos, usually with music in the background, and share them with their followers. It has quickly become one of the most popular social media platforms in the world, with over one billion active users.
SASSA’s decision to join TikTok is a smart move, as it allows the agency to reach a younger audience who may not be using more traditional communication channels. By using TikTok, SASSA can create engaging and informative videos that can be easily shared with followers, helping to spread awareness of its services and benefits.
“We are excited to join TikTok and use this platform to reach more beneficiaries and the general public,” said SASSA spokesperson, Paseka Letsatsi. “We believe that by creating engaging and informative videos, we can help to raise awareness of the services and benefits that SASSA provides.”
TikTok has proven to be an effective medium for video publishing, with many organizations and individuals using the platform to promote their message and reach a wider audience. The short-form videos are easy to consume, shareable, and can quickly go viral, making it an ideal platform for organizations looking to engage with their audience.
SASSA’s decision to join TikTok is part of its wider strategy to reach more beneficiaries and improve communication with the public. The agency has been using social media platforms such as Twitter and Facebook to provide updates and answer queries, but TikTok presents a new and exciting opportunity to engage with a beneficiaries and the general public as a whole.