Subway Surfers is a popular endless runner mobile game developed by Kiloo and SYBO Games. The game has been around since 2012 and has been downloaded over 2 billion times. It is available on both iOS and Android platforms and is free to play, but it does contain in-app purchases.
The game follows the story of Jake, Tricky, and Fresh, who are graffiti artists running away from the grumpy inspector and his dog. The players have to run, jump and dodge obstacles on the subway tracks while collecting coins and power-ups.
Subway Surfers has been a massive success since its release and has generated a significant amount of revenue for its developers. As of 2021, the game had generated over $3 billion in lifetime revenue, making it one of the highest-grossing mobile games of all time.
One of the primary sources of revenue for Subway Surfers is in-app purchases. Players can buy coins and keys that can be used to unlock characters, boards, and power-ups. Coins can also be used to upgrade power-ups and buy boosts that make it easier to collect coins and avoid obstacles.
According to Sensor Tower, a mobile app market intelligence firm, Subway Surfers generated $112 million in revenue in 2020 alone. This is a significant increase from the previous year when the game generated $95 million in revenue.
Sensor Tower also reported that Subway Surfers was the 13th highest-grossing mobile game worldwide in 2020. The game’s highest-grossing market was the United States, followed by Brazil and India.
Apart from in-app purchases, Subway Surfers also generates revenue through advertising. The game displays ads between gameplay, which helps the developers earn money. The game’s popularity and large user base make it an attractive platform for advertisers.
According to a report by VentureBeat, Subway Surfers generated $30 million in advertising revenue in 2018. The report also noted that the game had over 20 million daily active users at the time.
Subway Surfers has also collaborated with several brands to generate revenue. The game has featured branded content from companies such as Coca-Cola, Amazon, and Nike. These collaborations allow the developers to monetize the game while providing players with unique and exciting content.
In 2020, Subway Surfers partnered with the International Olympic Committee to release a special edition of the game featuring Olympic-themed content. This partnership helped promote the Olympics and generated additional revenue for the game.
Subway Surfers has also expanded beyond the mobile gaming space to generate revenue. The game has inspired several merchandise products, including clothing, toys, and accessories. The developers have also released a Subway Surfers animated series, which is available on YouTube and other streaming platforms.
Overall, Subway Surfers has been a massive financial success for its developers. The game’s popularity and large user base have allowed it to generate significant revenue through in-app purchases, advertising, and brand partnerships. The game’s ability to expand beyond the mobile gaming space to merchandise and content has also helped it generate additional revenue.
In conclusion, Subway Surfers has been a massive financial success since its release in 2012. The game has generated over $3 billion in lifetime revenue, making it one of the highest-grossing mobile games of all time.
The game’s ability to generate revenue through in-app purchases, advertising, and brand partnerships, as well as expand beyond the mobile gaming space to merchandise and content, has contributed to its success. As long as Subway Surfers remains popular among mobile gamers, it is likely to continue generating significant revenue for its developers.